Freelance SEO Expert

An objective based approach to SEO that works

SEO is not a “fix all the problems and you’ll appear at the top of Google process”. SEO requires analysis of your search engine visibility, your website traffic, how users interact with you website and a review of business resources. Taking all this into account ensures that a refined and focused approach can be taken to ensure business objectives are met within budget and in a timescales that works.

Your SEO Objective

Knowing why your business needs SEO is the cornerstone of any SEO strategy. A business can be successful without it but knowing the benefits of Search Engine Optimisation and how this fits within your marketing plans means the right areas can be prioritized.

Your SEO Audit

A comprehensive SEO Audit comes next. This can vary in strength depending on what the business needs is, what solutions are already in place such a web analytics, heat/ click mapping or paid campaign data to name a few.

The SEO audit would cover a number of areas but ultimately be led by business objectives, cost and what is discovered during the review. From technical SEO fixes, content audits or international SEO, the audit would cover any and all aspects of the evolving SEO strategy for your business.

Your SEO Strategy

Prioritization is needed to ensure that results are seen in a decent time frame. SEO is not a “fix this and get results” activity, it requires ongoing implementation to ensure that actions taken can be measured, reviewed and if needed incrementally changed to further add value to the overall objective.

Your SEO Strategy is delivered as a final document with any supporting assets (spreadsheets, images, exports etc) as well as a call to discuss the approach. At this stage we discuss what’s needed in the short, medium and long term and identify sprint planning and the ongoing requirements.

SEO planning

It’s also important to ensure that there is a clear schedule of work. This often comes as part of the SEO Strategy however it is important that plans evolve and change with your business. The planning document will always be “work in progress” but provides clear direction based on the SEO strategy and your businesses SEO needs.

AI Overviews and SEO

At the time of writing, AI is being used in everything and Google Search is pushing AI Overviews heavily. There has been lots of hearsay around poor results, taking clicks from websites and more but the important thing is not to rush into changes that will negatively impact the short term.

Googles AI Overview is still in it’s infancy and it will continue to grow and evolve into something effective for both consumers and businesses alike.

The key for now is to continue doing great content, optimising your website and making the appropriate changes to relevant content to leverage AI overviews.